Grubhub is an American online and mobile food ordering and delivery platform launched in 2004 and based in Chicago, Illinois. Active in over 3,200+ cities across the United States, it is one of the largest food delivery companies in the world. Looking for new users to place a first-time order in key regions, Grubhub sought a customer acquisition partner to drive new members at positive ROI.
Executing the perfect acquisition marketing campaigns isn’t easy in today’s competitive arena, especially in the crowded global food delivery vertical. Grubhub’s marketing team was focused on driving first-time deliveries across new and existing customers, while also keeping users highly engaged across its suite of products. They also wanted to maximize their share of voice in key regions and expand further across newly launched global markets.
“Compared to our other acquisition partners, Found’s biggest strength is their ability to scale new user sign ups without sacrificing quality. Found’s ability in throttling traffic on an as-needed basis was a high driver of success in this campaign. Over the course of the partnership, the Found account team has also been very attentive and diligent in working with us to achieve our KPIs.”
Found leveraged its first-party data to identify and target users with interest in food delivery apps and a history of making in-app purchases. Campaigns were launched across major mobile exchanges and a key selection of direct apps and mobile websites. Found closely monitored the performance of the campaign, offering full transparency into key success metrics, optimization recommendations, and valuable user insights.
The results of Found’s activity with Grubhub on a performance basis strongly exceeded client KPIs and allowed for sustainable growth in both key and newly launched markets.
AVERAGE FIRST ORDER AMOUNT
INSTALL TO REGISTRATION RATE
INSTALL TO FIRST ORDER RATE